WK PDX Design

Wall and billboard murals with motivational Nike slogans and portraits of diverse athletes, featuring quotes on winning and resilience.

Animated baseball player in a Dodgers uniform holding a bat, with text reading Shohei Ohtani and Heroes of the Game.

Intricately engraved rodeo belt buckle featuring a rider on a bucking horse, basketballs, Nike logos, and text reading '2025 ROTY Paige Bueckers This Was Only Her First Rodeo'.

Close-up of a woman wearing beige shapewear with robotic arms adjusting the garment, with the word 'SKIMS' overlayed.

Illustration of a female basketball player in a cowboy hat riding a bucking winged horse while holding a basketball, with bold red text saying 'This was only her first rodeo' and 'Paige Bueckers 2025 WNBA ROTY'.

Person running topless through a grassy field wearing dirty Levi's jeans, with text saying 'All I need is all I got.'

HP ink cartridge 4-pack box with black, cyan, magenta, and yellow cartridges, featuring colorful flower illustrations.

Collage of six vintage TV screens showing a woman in nude shapewear performing fabric and snap tests, with white 'SKIMS' text overlay.

Two wooden speakers with musical notes and text that reads 'Speakers That Play Live Music'.

For over 30 years, we have crafted award-winning, culture-culture changing work. Our unique position within Wieden+Kennedy is what sets us apart from traditional studios. We are designers operating alongside partners in advertising, strategy, media, and PR, and we give our clients a competitive edge with seamless development through all phases of the creative process. This structure is what allows us to stay agile and provide a comprehensive approach from strategy to creative to production.

Bold red text on black background reading 'JUST DO IT'.

Bold red text saying 'JUST DO IT' on a black background.

Nike “Why Do It?”

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In an amazing partnership between Wieden+Kennedy PDX and the Nike Global team, we present the new global visual center that captures the mindset of the athlete who chooses to act without hesitation: Just Do It. Typography, color, photography, and layout come together to convey clarity, emotion, and focus. To ensure consistency across different formats, the Just Do It lockup was developed in three responsive versions to highlight athletes and direct attention to what truly matters in each visual.

Wieden+
Kennedy:

Blair Warren, Caleb Jensen, Bruno Oppido, Eduardo Tallia, Sophie Van Der Merwe, Sarah Starr, Matt Blum, Frazer Goodbody, Shay Platz, Amy Ellars, Greg Radich, Frances Brown

Nike, Inc.:

Adriano Furtado, Krystle Mortimore

Photography:

Christopher Anderson, Theo McInnes, Mark Mahaney

Multiple floating boxes of HP 936e EvoMore yellow ink cartridges on a yellow background.

Multiple floating HP 936e EvoMore yellow ink cartridge boxes on a yellow background.

HP

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HP set out to refresh its ink cartridge packaging with clearer communication and a more visually compelling, artful aesthetic. We created intricately folded CMYK origami flowers—printed, sculpted, and photographed in-house—to showcase the surreal precision of HP’s inkjet technology while reinforcing its sustainable ethos. Paired with recycled kraft stock, the design signals both sustainability and superior performance. Now rolling out globally, the system will remain in use through 2039.

Wieden+
Kennedy:

Art Director: David Chathas, Oskar Radon⁣
Executive Design Producer: Alicia Kuna⁣
Design Producer: Kelly Cousins⁣
Design Director: David Chathas⁣
Designer: Oskar Radon⁣
Copyediting: James Yu⁣
Photography: Shay Platz, Saskia Thomson
Retouching: Greg Radich, Shay Platz, Saskia Thomson

Orange and black stylized illustration of a modern armchair with a curved back and metal legs.

Outlined black paper airplane icon angled upward to the right.

Now accepting

new clients.

Get in touch!

wkpdx.design@wk.com

SKIMS

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SKIMS partnered with W+K to tell its brand story on a national stage for the first time. We created SKIMS LAB, an over-the-top, pop sci-fi universe that visualizes the brand’s obsession with engineering perfect products. Designed as an origin myth on acid, the campaign blends surreal world-building, stunning visual effects, and a clone-filled “lab” starring Kim herself. The film’s bold art direction, futuristic set design, and meticulous visual language helped SKIMS cement its cultural influence, debuting during the Oscars and establishing the brand as a creative force on a global stage.

Wieden+
Kennedy:

Chief Creative Officer: Azsa West
CD: Azsa West, Susan Hoffman
Art Director: Ragen Fykes
Copywriter: Victoria Trow, Mariah Mercier
Executive Design Producer: Alicia Kuna
Design Producer: Kelly Cousins
Design Director: David Chathas
Designer: Oskar Radon, Samuel Kang, Macy Eiesland, Sophie Van Der Merwe, Elena Hernandez
CE: James Yu
Motion Producer: Ella Timmons
Motion Lead: Jeff Ackley
Motion Designer: Neil Hilken, Chris Huang, Chang Xu

Text stating 'This is Oda' with 'Oda' circled and an arrow pointing right on a beige background.

Text reading 'This is Oda' with the word 'Oda' circled and an arrow pointing right.

Oda

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ODA set out to introduce a one-of-a-kind speaker that plays only live music, and needed an identity as dynamic as its engineering. We created a visual system that blends raw, unexpected energy with timeless editorial clarity—mirroring ODA’s multi-artist broadcasts and live field recordings. Our solution featured hand-drawn elements and abstract bursts of color designed to reflect the warmth and presence of ODA’s unique speakers. The brand extends across the web, social, print, and TV, forming a cohesive yet fluid language as poetic as the product itself.

Wieden+
Kennedy:

ECD: Eric Baldwin
CD: Eric Baldwin
Art Director: Nadia Ahmad, Lloyd Winter
Copywriter: Ryan Hartsfield
Executive Design Producer: Alicia Kuna, Annie Sanditen
Design Producer: Michael Frediani
Designer: David Chathas, Sarah Corey, Michael Rosenau, Annie Sanditen, Charlie Hilton, James Aloysius, Angela Bac, Kexin Lin, Leila Gatera
CE: James Yu
Photographer & Retoucher: Saskia Thomson